City Press, 100 World Class South Africans 2013


The issue of iMagazine the past Sunday, covered the upcoming SAMA awards. But the real hero in City Press the newspaper, was the extra free magazine “100 World Class South Africans”, that was also published by the same company that produces iMagazine, New Media Publishing.

This is the inaugural issue, which is amazing news, because the magazine is of world-class standard, and is right up there with TIME’s “100 Most Influential People in the World”-list, which was published just a week or so ago. The list is really inspiring, and it was so nice to also read about people that I might never have heard of before, but they are making/have made such an amazing change in the world (I’m thinking of people like Marlon Parker and Ludwick Marishane…). So it’s great to know that this will become an annual publication, as it’s really something that South Africa needs.

One of the spreads from the "Newsmakers and Shapeshifters" category

One of the spreads from the “Newsmakers and Shapeshifters” category

It really touched me to see that City Press’ editor Ferial Haffajee dedicated this issue to journlist Mandy Rossouw who passed away earlier in 2013;


What’s also amazing about this issue, is that it has a really cool Augmented Reality cover. You can download the app called “World Class South Africans”. View the video below to show you how it works;

And here are a few screenshots of the video to show you the highlights;

When you point your Smart Device over the cover, a 'globe' pops up, which is interactive and can be turned around.

When you point your Smart Device over the cover, a ‘globe’ pops up, which is interactive and can be turned around.

If you choose a category, highlights from it pop up.

If you choose a category, highlights from it pop up.

Screen shot 2013-04-29 at 9.13.52 AM

You can then read the full (very well written) description and bio of the specific person. Nelson Mandela in this case.

And there's also a little Q&A at the end of each article to test your knowledge.

And there’s also a little Q&A at the end of each article to test your knowledge.

As with all ‘lists’, there will also be a debate. “Why isn’t this person in?” and “Why IS this person included?” (I read on Twitter that someone asked by President Jacob Zuma didn’t make the list… 🙂 ). I found the same thing with my lists of Top 10 covers. But I think that is part of it all; it makes people think, talk and debate. Not EVERYONE can make EVERY list EVERY year. But talking about it makes you realize that there are actually SO MANY awesome and talented South Africans, which is a really good things.

Here’s the complete list of 2013’s “100 World Class South Africans”, as chosen by City Press (please note that the sequence is not about importance, or where they fell on the list);


  1. Nelson Mandela
  2. Gary Player
  3. Hugh Masekela
  4. Nadine Gordimer & JM Coetzee
  5. Charlize Theron
  6. Yvonne Chaka Chaka
  7. Desmond Tutu
  8. Natalie du Toit
  9. Mark Shuttleworth
  10. Athol Fugard & John Kani


  1. William Kentridge
  2. Herman Mashaba
  3. Marlon Parker
  4. Lauren Beukes
  5. Robbie Brozin
  6. Wally Serote
  7. Ludwick Marishane
  8. Gregor Jenkin
  9. Mokena Makeka
  10. Danie Krige
  11. Nkhensani Nkosi
  12. Patrick Soon-Shiong
  13. Gordon Murray
  14. Kirsten Goss
  15. Salim and Quarraisha Abdool Karim
  16. Seymour Papert
  17. Colin Cowie
  18. Nicholas Hlobo
  19. Teboho Mahlatsi
  20. Albertus Swanepoel


  1. Navi Pillay
  2. Jonathan Jansen
  3. Sol Kerzner
  4. Peter Magubane
  5. Winnie Madikizela-Mandela
  6. Zapiro
  7. Sibusiso Vilane
  8. Lara Logan
  9. Kumi Naidoo
  10. ‘Baby Jake’ Matlala
  11. Zackie Achmat
  12. John Varty
  13. Richard Goldstone
  14. Imtiaz Sooliman
  15. Mamphela Ramphele
  16. Ram Barkai
  17. Thulani Madondo
  18. Zanele Muholi
  19. Ryan Sandes
  20. Josiah Thugwane


  1. Trevor Manuel
  2. Kingsley Holgate
  3. Jill Farrant
  4. Nolo Letele
  5. Ravi Naidoo
  6. Johnny Clegg
  7. Caster Semenya
  8. Shaun Tomson
  9. Sydney Brenner
  10. Himla Soodyall
  11. Cyril Ramaphosa
  12. Mphethi Morojele
  13. Jodi Bieber
  14. Danny Jordaan
  15. Nkosazana Dlamini-Zuma
  16. Craig and Damon Foster
  17. Shabir Madhi
  18. Thabo Mbeki
  19. Tim Noakes
  20. Olive Shisane


  1. Lira
  2. Ernie Els
  3. Spoek Mathambo
  4. Yael Farber
  5. Andile Ndlovu
  6. François Pienaar
  7. Zakes Mda
  8. Sibongile Khumalo
  9. Lucas Radebe
  10. Deon Meyer
  11. David Kramer
  12. Caiphus Semenya & Letta Mbulu
  13. Neill Blomkamp
  14. Vusi Mahlasela
  15. Pretty Yende
  16. Abdullah Imbrahim
  17. Trevor Noah
  18. Candice Swanepoel
  19. Jacques Kallis
  20. Handspring Puppet Company


  1. Patrice Motsepe
  2. Gavin Hood
  3. Elon Musk
  4. Leleti Khumalo
  5. Die Antwoord
  6. Ladysmith Black Mambazo
  7. Pieter-Dirk Uys
  8. Richard Maponya
  9. Patience Mthunzi
  10. Johann Rupert

What a list! And congratulations to City Press, New Media Publishing and Xstrata for having this vision!

Remember that you can leave a comment below to join the discussion.

Here’s the complete press release for all the extra information you might require;

City Press Celebrates ‘100 World Class South Africans’ – in Augmented Reality-Style

South Africa now has its first compilation of 100 most extraordinary achievers, with the launch of City Press’s inaugural ‘100 World Class South Africans’ on Sunday 28 April.

Created by New Media Publishing for City Press in association with mining company Xstrata, the special 44-page edition will be bundled with the Sunday newspaper to commemorate Freedom Day. The magazine will come decked with a high-tech Augmented Reality (AR) cover, which channels an extra virtual dimension to smart device users and is the first AR Sunday newspaper magazine cover in South Africa.

The selection process was rigorous for the 100 living South Africans who have achieved world class status in the arts, sciences, business, design, civil society and sport.  With the New Media Publishing editorial team’s luxe production values and two years of planning, research, as well consultations with experts in many of the fields covered, City Press Editor-in-Chief Ferial Haffajee says that the magazine is intended to be an annual supplement to which South Africans can turn for inspiration. A theme-based compilation rather than a ranked list, it’s also a conversation starter about who our greatest achievers and innovators are.

According to Haffajee, the genesis of ‘100 World Class South Africans’ was the need for journalism to celebrate South Africa’s successes as well as its difficulties, and a reminder for us to stand tall and proud amongst other great nations.

“One of the many adverse legacies of apartheid is an often debilitating inferiority complex – if a system tells you often enough that you are not good enough, you begin to believe it,” said Haffajee.  “I think that sometimes we in South Africa still suffer the affliction.  Here is a collection of men and women who can guide us to a different path, people who have reached beyond themselves.  We salute them all and learn from the many wonderful examples of persistence, talent and truth-telling we chronicle here.”

Haffajee says that: “Working with New Media Publishing on this important archive has ensured that everything about this project is stimulating and fresh.” Featured South Africans are divided into ‘National Treasures’, ‘Heroes & Mavericks’, ‘Pioneers & Originals’, ‘Groundbreakers & Thought Leaders’, ‘Changemakers and Crusaders’ and ‘Newsmakers & Shapeshifters.’

The ‘100 World Class South Africans’ range from the one and only Nelson Mandela to venerable storytellers Athol Fugard and John Kani, scientist Patience Ntunzi and silver screen star Charlize Theron. Each 200-word profile is complemented by a striking photographic image.

“When City Press approached us to support the ‘100 World Class South Africans’ project, it did not take us long to accept the invitation,” said Andile Sangqu, Executive Director of Xstrata South Africa. “We seldom see or read about South Africans who are doing excellent work.”

The Augmented Reality (AR) cover also sets the publication apart, enhancing the reader’s experience with animated smart technology. Working alongside New Media Publishing, Cape Town-based Sea Monster developed the proprietary application behind the cover, exclusively for City Press.

“With augmented reality, technology helps tell ‘the story’ and bridge the gap between the worlds of traditional off-line and the digital space,” says Elmari Rautenbach, who is the editor-in-chief of i Magazine, which New Media Publishing produces for City Press. “We recognise the huge potential of AR to add ‘wow factor’ and get the message across with fun; energizing print with complementary appeal  and informative content.

It is new and uncharted ground for us, and in our ongoing efforts to create publishing benchmarks, we have partnered with the best in the industry to produce AR covers.”  Instructions for how to make the ‘100 World Class South Africans’ cover magically come to life are printed inside the magazine.

Instructions for how to make the ‘100 World Class South Africans’ cover magically come to life are printed inside the magazine.

3 thoughts on “City Press, 100 World Class South Africans 2013

  1. Pingback: iMagazine (City Press), 6 October 2013 | MediaSlut

  2. Well done on a great idea. Perhaps you need to add HEALTH as one of the categories. There are many women and men in SA who have pioneered life-saving surgery, quality improvement strategies and medical discoveries.

  3. Curious, no Sir Donald Gordon on the list? Have we forgotten him already?
    And Jody Scheckter? A world champion goes unrecognised?

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