I know, I know – I’m a bit late with this post… But at least Eat Out is an annual publication so it will be on-shelf for quite a few months still :-). It truly is a great publication, with great bite-size information for ANY restaurant-foodie (and even those that just likes to nibble…)! The new issue co-incides with their annual Eat Out Awards which was hosted last year on 10 November 2013, being launched just a few days afterwards.
On the evening of the awards, they also revealed their New Look Brand, and teased guests and readers to the launch of their New Look Website, which ended up being launched a few weeks later than originally said. But just like good food in a restaurant, it takes time to launch a great website! I can tell from experience that I’ve spent quite a few days on the new Eat Out website searching for new restaurant, tips of where to go, and their “Best Of” guides. It’s much more slicker and sexier than the previous website! Definitely worth a visit!
Foodies to click with excitement as new eatout.co.za launches
Last week, New Media Publishing launched the new-look Eat Out website at www.eatout.co.za.
This refreshed and enhanced website of South Africa’s most trusted and comprehensive restaurant guide aims to attract the attention of more avid foodies and restaurateurs than ever before – and keep current fans entertained for longer.
Anelde Greeff, editor-in-chief for Eat Out says, “In light of the significant changes across the brand, we knew the new website had to be a significant shift from before. It does not only mirror the brand changes, but also improves on usability and functionality. We call ourselves SA’s best guide to SA’s best food and wanted the website to really bring that to life. One of the key features of the new site is the responsive design, thus ensuring our fans have an optimum Eat Out experience irrespective of device.
“We brought in a UX expert to devise the site architecture and design who worked very closely with the development team and the Eat Out team in a collaborative process to reach the end product. A lot of attention has been paid to making the website fresh, inspiring and on trend, and we anticipate the improved functionality and features of the website will serve to attract a greater audience and keep them engaged for longer,” explains Greeff.
The way content is presented on the website has changed significantly. Users will now find more navigable content layers when entering the site via a restaurant listing, for example. A user will also be able to see which other restaurants are nearby or of a similar type. Editorial content is presented in a more intuitive way, making the website easier to use and encouraging a longer stay. Furthermore, the search function is enhanced and more prominent than before.
These changes took into consideration the results of an online survey conducted in early 2013, when Eat Out met with stakeholders (chefs, restaurant owners and bloggers) to understand their perception of the Eat Out brand with the intention of creating an improved offering to both magazine readers and the online audience. In addition, local and international websites were considered to bring Eat Out in line with global trends.
Aileen Lamb, general manager of Eat Out, concludes, “This is a phenomenal time for Eat Out and we are very pleased with the result of the extensive brand evolution that has taken place over the past year. As a result of feedback from our audience and stakeholders, Eat Out has implemented well-considered changes to the website in conjunction with our partners. We’re confident that the new www.eatout.co.za will wow both our loyal and new audiences.”
For more information, visit www.eatout.co.za or email firstname.lastname@example.org. For updates, like Eat Out on Facebook www.facebook.com/EatOutMag, follow @eat_out on Twitter and use the hashtag #aboldnewlook.