Lose It!, a new title about the Tim Noakes diet, on SA shelves

Lose It 2014

Lose It - Volume 2UPDATE:

The 2nd issue is out! You can read more about it right here!




A new quarterly title all about weight loss (the Tim Noakes way) has launched, and is headed up by Fairlady editor Suzy Brokensha. It’s called LOSE IT! and seems to include everything from A-Z for someone who is thinking of losing weight and gaining muscle. It also seems like the Fairlady team is involved, as the look and feel reminds me a lot about them. You can buy the digital issue here, or if you want to get a taster, you can download the first 10 pages for free in PDF-format.

Press Release:


Can you remember the last dinner party you attended where the subject of the ‘Tim Noakes’ diet or Banting didn’t come up? Of course not – it’s what everybody’s talking about.

No matter what you call it – the ’Tim Noakes’ diet, Banting, LCHF (low carb, high fat), is a revolution, and it’s gaining momentum all the time. LOSE IT!, a new magazine launched this month [April 2014], is at the vanguard of that revolution. Headed up by experienced editor Suzy Brokensha, the bang-on-trend quarterly is produced by media giant Media24.

“There’s no doubt that there’s a complete shift underway in the way we eat,” says Brokensha. “Countries worldwide are starting to change the way they look at the food pyramid we all learnt in school, and not a moment too soon! LOSE IT! is at the cutting edge of that shift. It’s got loads of expert input from, among others, Professor Tim Noakes and nutritional therapist Sally-Ann Creed – who has been working with this diet and seeing incredible results for decades already.”

LOSE IT! gives the reader everything they need to know to start banting immediately, from detailed food lists of what you can and can’t eat, to inspiring success stories, expert advice and tips, and over 60 nutritionist-approved recipes that will delight the fussiest foodies – as well as the science behind the theory.

This 84-page glossy fills a unique gap in the market, according to Brokensha, because it is about much more than the weight-loss – although the weight-loss results are extraordinary.

“It’s a revolutionary way of eating and thinking about food,” she says. “Banting is part of a worldwide realisation that sugar and other carbohydrates compromise our health far more than fat, which has been demonised for years. We need to change the way people think about what they eat, and we’re committed to doing just that.”

She adds: “LOSE IT! is more than just a magazine – it’s about giving people who have given up hope of ever feeling healthy or slim their lives back. It has all the tools and expert advice that you could possibly need, and it’s very inspiring. It will put you on a course that will change your life. For anyone who wants to lose weight, up their energy levels and reduce their chances of type 2 diabetes, among other conditions, LOSE IT! is the answer.”

Professor Tim Noakes (exercise scientist), Sally-Ann Creed (nutritional therapist), Jobst Olschewski (CrossFit trainer) and Justine Kiggen (FAIRLADY food editor and recipe developer) are just some of the experts providing advice in LOSE IT!.

LOSE IT! launches on Monday, 7 April 2014, and will be on sale quarterly (volume 2 on 30 June, volume 3 on 15 September, and volume 4 on 29 December). The title retails for R49 and is also available digitally at http://www.mysubs.co.za.

For more information, visit loseit.dailyfix.co.za

12 thoughts on “Lose It!, a new title about the Tim Noakes diet, on SA shelves

  1. Pingback: Lose It!, Volume 3 | MediaSlut

  2. Pingback: Lose It!, Volume 2 | MediaSlut

  3. Hi – i did not get it at 3 Woolies i went to. Finally found it at a C&A in SUn City. I think C&A would be your best bet. I saw like 2 dozen (maybe more) sitting at the shelf at C&A in sun city and wanted to buy all 🙂

  4. Have tried to find a copy of “Lose it” here in Pearl, but to no avail. Very frustrating indeed. Guess I shall have to contact Julian Papua!

    • Hi JN. I know that it’s on-sheft, but won’t be able to say exactly which store(s). Exclusive Books and Woolworths are your best bests, as they stock the biggest variety of magazines. Otherwise you can contact Julian Padua at Lose It! magazine (021 408 1291) to ask for a specific store close to you, or to have one posted to you. You can also subscribe for the quarter magazines from him. Hope this helps!

      • You can contact Julian Padua at Lose It! magazine (021 408 1291) to ask for a specific store close to you, or to have one posted to you. You can also subscribe for the quarter magazines from him.

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