Incase you also didn’t spot it the first 3 times, let me be the one to tell you that this weeks’ Grazia South Africa is only R10 (down from R20)! For this week only! (See tweet below)
@MediaSlut Yes! This week’s issue is only R10. This week only!
— GRAZIA South Africa (@GRAZIASAmag) July 18, 2014
But it’s not the first time they have schizophrenic pricing…
- They brought down their price with R5 with their February 2013 issues, for what looked like a test-period (From R20 to R15).
- Then in April 2013 I got confirmation that R15 will be the new price, and they weren’t shy to promote this great price!
- Then during October 2013 they quitely increased the price from R15 to R18.
- At some stage it bounced up to R20.
And now it’s back to R10. But apparently only for 1 week… If they wanted to do this as a test to see how the market reacts, they should have made a much bigger “R10” icon… I honestly didn’t even spot it the first 3 times. I actually looked at the barcode (as they’ve made an error there before) and noticed the R10 and then thought I should ‘investigate’, and only saw the bubble then.
Just a note for next time, guys 🙂
Grazia South Africa