When FHM South Africa closed, I used them as an example of what NOT to do when it’s your last issue. This being O, The Oprah Magazine‘s last issue in South Africa, can then be used as a case study of WHAT TO DO when it’s your last issue! They’re ending in style, and with their heads held high, just as they ran the magazine for the past 12 years!
Other than for the “Your FRESH START begins here!” on the cover which I want to change to “Your SAD ENDING is here”, as I know thousands of Oprah magazine fans are extremely sad about the news.
But they handled the closure beautifully in this issue…
Oprah’s personal letter
(even though I think the picture is a little bit too happy with the sad news in the letter…)
Samantha Page’s final editor’s letter
Even the Fashion Editor gives a “heartfelt farewell”
Readers who joined their O Club, will know exactly what will happen with their membership…
I think this is brilliant! They tell readers how to subscribe to the US version instead…
(but I do think it’s strange that they missed the 2nd bullet talking about letters being published…)
And to top it all off… 8 pages filled with “Celebrating 12 Unforgettable Years” memories, including Oprah’s personal pick of her favourite covers (and stories behind them!).
I wish the full team all the best in the future! I know you’ll be missed by thousands and thousands of big fans!
Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
O, The Oprah Magazine South Africa edition launched in 2002.
“This was a difficult decision for us and our partners. For 12 years, the magazine has been providing readers with encouragement and inspiration to live their best lives, and we thank them for their passion and loyalty,” said Julia Raphaely, CEO of Associated Media Publishing, which publishes the magazine in partnership with Hearst Magazines International.
Subscribers will have the opportunity to receive any of the company’s other women’s titles for the duration of their subscriptions, and all O readers can continue to enjoy content on Oprah.com as well as on the Oprah Winfrey Network programming block on the DStv channel, TLC Entertainment.
Associated Media Publishing will work to redeploy the brand’s staff to other parts of the company where possible.
O, The Oprah Magazine South Africa
- Issue: September 2014
- On the cover: Oprah Winfrey
- Price: R26.95
- Editor on Twitter: @OprahM