Heat had Joost van der Westhuizen on their most recent cover, but with a very ‘risky’ cover line purely aimed at getting people to buy the magazine: “Why was Joost at a Gay Club at 4am?”. Tisk tisk tisk.
But this cover got them into some trouble with some people… (see tweets below)
@HeatSouthAfrica So are you proud of your front page Joost story? Nee wragtag man…
— Martin Slabbert (@martinslabbert) September 9, 2014
@heatSouthAfrica your mag is full of prejudice and is demeaning to women, gay people and most minorities. Step up your game, not your shame.
— Jason A. Basson (@theeyeofneedle) September 9, 2014
Damn! #Heat Magazine still killin Joost?! SMH.
— Lwazi Mbewu (@Lwazi_G_Mbewu) September 8, 2014
Sales,boo. The issue will fly of the shelves. Sadly. RT @AwkwardlyH: Why did heat magazine do that to Joost? Haai man
— thembekile (@ThembiMrototo) September 5, 2014
WOW, Heat couldn’t pretend that there’s no Joost story to report?
— Siyabulela Sekeleni (@siyabulelas) September 5, 2014
— Yandisa (@Bhebheza_) September 5, 2014
Heat South Africa