Good Housekeeping / Goeie Huishouding, South Africa, November 2014

Goodhouse keeping_November_2014

AFR ofc_cover_november_2014.indd

I really (REALLY!) like the new Good Housekeeping (and Goeie Huishouding) logo/masthead, as I think it’s much more feminine than the previous one (see below). SA now has the same masthead as the some of the other International titles, BUT the main one (USA) has JUST changed theirs again… so it’s all quite confusing from a brand perspective (I think).

Good Housekeeping - October 2014

But before I get into the above, first more positives for the South African version:

“Our shift to the new masthead emphasises Good Housekeeping’s focus on the ‘Good’ in life, through content that provides good advice, good time-management skills, good food, good times, good solutions, good parenting and health info, good style choices and good shopping buys,” says Sally Emery, editor of Good Housekeeping/Goeie Huishouding. (From the Press Release below)

I completely agree with the above, and makes perfect sense why the other International titles have all adopted this new masthead/logo after the USA has done it for a while…

Screen shot 2014-10-28 at 10.04.26 AM

But then you’ll also spot that with their October 2014 issue, they changed it again, and their whole look-and-feel. Below is their November 2014 cover;

Good Housekeeping US

From a Mother-Brand-perspective I think it’s all quite confusing (so that’s a reflection on the brand-custodians, and not Good Housekeeping South Africa).

For example:

  • Good Housekeeping Philippines I can see have been using the same logo that SA just introduced, from before October 2013 already.
  • But Good Housekeeping Middle East, India and BuenHogar still have the ‘old’ logo on their October 2014 issue (as what SA did).
  • But with the October 2014 issue, Good Housekeeping USA have already jumped to a new-new look (see above), while some of their titles still have the old-old look and logo…

Make sense? Quite strange and confusing, right?

Or maybe I could be completely wrong, and it’s perfectly normal for International titles to have different stages of re-branding.

Press Release:

New masthead for Good Housekeeping and Goeie Huishouding 

Good Housekeeping/Goeie Huishouding has a new masthead. Launched with the November 2014 issue of the magazine, the new masthead emphasises the ‘Good’ in Good Housekeeping and the ‘Goeie’ in Goeie Huishouding.

“Our shift to the new masthead emphasises Good Housekeeping’s focus on the ‘Good’ in life, through content that provides good advice, good time-management skills, good food, good times, good solutions, good parenting and health info, good style choices and good shopping buys,” says Sally Emery, editor of Good Housekeeping/Goeie Huishouding. “GH is a positive brand that consistently delivers useful content that makes a real difference to busy women’s lives, and the new masthead’s positive emphasis reflects this.”

Good Housekeeping/Goeie Huishouding is aimed at women who are looking to find quality and value in every aspect of their lives. The editorial promise is to offer ‘tried, tested and trusted’ content, underpinned by the Good HousekeepingSeal of Approval. First published in the US in 1885, Good Housekeeping boasts 12 international editions worldwide, reaching 30-million readers. Good Housekeeping/Goeie Huishouding is on sale for only R24,90 and is also available in digital format.

For more Good Housekeeping/Goeie Huishouding:

Good Housekeeping / Goeie Huishouding, South Africa

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